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Localization and business support Highland Titles

bagpipes

Highland Titles - what is it?

The company owns nature reserves throughout the UK.

What needed to be done:

  • Localization of business
  • Website
  • Social network
  • Advertisement
  • Sales
  • Customer Support

The company sells souvenir plots of land in its reserves with the assignment of the title of Lord or Lady to everyone

What was the main challenge?

At the time of entering the Russian market, the company was looking for a strategic partner for long-term relationships who could not only localize their business for the Russian market, but also conduct marketing

The challenge was to explain the essence of the product to the target audience in a clear language and find advertising levers of influence on it

Decision

Launched an advertising campaign in business magazines

Signed cooperation on product placement with the Friday TV Channel in the legendary season “Heads and Tails” with Andrey Bednyakov