Happy Hour - what is it?
The company provides interactive catering to offices
What needed to be done:
- Develop a marketing strategy
- Develop a product
The main target audience is IT companies
Marketing strategy
It was required not only to analyze the market, competitors, potential customers and trends, but also to develop on the basis of this analysis a full-fledged product offer with which companies will enter the market
Продукт
Since the chosen product positioning in the market turned out to be completely new for the market, it was necessary to justify its prospects
