Gen Studio - what is it?
The largest video production in the Russian Federation by the number of collaborators
What needed to be done:
- Develop a brand strategy
- Working with corporate culture
- HR brand
Corporate culture
The peculiarity is that there was a merger of completely different teams under one company, and this certainly leads to friction and losses if it is not corrected in time
To understand and modify the corporate culture, you need to understand the existing DNA of the company
01. Conducted in-depth interviews with all the company’s top managers
02. Conducted in-depth interviews with all key employees of the company
03. We made conclusions, developed directions for changes
Brand strategy + HR brand
The brand strategy was developed based on the company’s business objectives + we took into account the existing corporate culture, which served as the basis for the implementation of the HR brand
