DGY Investments - what is it?
The company works in the field of real estate investments
What needed to be done:
- Trendwatching – research of global trends and trends that will help the company choose the current direction and keep up with the times
- Communication strategy, since more than a year the money was spent on advertising is not effective
The main target audience is foreign investors who want to diversify their portfolio
Trendwatching
To understand what is happening in the world right now and what direction you need to choose so that the company remains relevant for the next 3+ years
Create a trend map. We analyzed the world practices of the real estate market and related markets. They identified megatrends, trends and pointed out examples of their application in business
Target audience
To develop an effective communication strategy, we will identify 3 groups of target buyers
We have developed a Decision-Making Map for each group [CDJ = customer decision journey]
We have identified the stages where and with what communication we go to each of these groups
Communication strategy
Communication matrix that meets the best international practices, modified for the task
We managed to find an unexpected insight at the junction of the situation in the world + features of investors’ perception of the real estate market
