Chateau le Truch - what is it?
One of the oldest wineries in the Bordeaux region. Its history begins in the 1450s
What needed to be done:
- Marketing strategy
- Brand strategy
- Rebranding
- Website
- Wine bottle design
Marketing strategy
The strategy was developed to enter the UK market 🇬🇧
Conducted an analysis of competitors, stores and wine exchanges
Analysis of the target audience, its preferences and what they pay attention to when choosing a wine
In the first year of our cooperation, we showed the owners of the chateau that in the future it is profitable for them to produce vegan wine
But then we went further and the winery is now in the transfer corridor for accreditation for biodynamic wine
Wine label design
When developing a brand strategy, we chose the territory of home comfort for the brand, then we decided to reflect a family dinner on the label
Only this is not a digital picture, but a real picture that a young and talented artist from St. Petersburg painted for us
Website
The website was developed in accordance with the brand strategy. We wanted to create a sense of home comfort. When you visit the site, you are greeted by the singing of birds. Timelapse video of the main building. Room tour and animation of a bottle of wine on the page “Our vineyard“
